You have a skill; a set of skills. The dream to take those skills to the world were what crystallised your business concept -- offering the market the products and services that you are so good at producing.
If only starting your business purely revolved around that core competency of yours. The reality of business means that you need to cover a whole range of tasks both behind-the-scenes, as well as packaging your business in a pretty bow for the outside world.
A successful business undertaking involves a plethora of roles as varied as promoting your business, articulating exactly what differentiates you, setting up the correct business structure, planning and recording your financials and ultimately ensuring that you make a profit from what makes your product so valuable.
Often, the majority of these tasks are outside of your skill-set, you don't enjoy them or they simply aren't the best use of your precious time. You are best at focusing on the core competencies that got you here in the first place!
Unfortunately, in the early going of business, the demands on your resources are numerous. However, your resources are yet to hit their full bloom. In other words, you don't have the money to employ the people you truly need to run a successful business.
It's simply not possible to hire all of the key staff required to ensure that you plan your business correctly from the start, get noticed in a competitive marketplace and run the dreaded administrative and financial side correctly.
Whilst high quality Chief Financial Officers and Marketing Directors will command six-figure salaries; money beyond your current budget, you still need the type of essential services that they provide. Own Your Mark provides you with a business partner to wrap up your skills into a fully-functioning business, ensuring that you can focus on what you do best!
I'm Mark Schiralli, your new CFO, Marketing Director and business consultant. One or all; whatever you need to grow your business. That's what Own Your Mark is all about.
Who is Mark Schiralli?
I'm an Australian Chartered Accountant with a wealth of experience, not only in the financial sphere, but across various industries and appointments in Sydney, London and New York.
I've been fortunate enough to work with hundreds of businesses in my career to date, ranging from startups to multi-national listed companies. I bring the lessons I've learned and the skills I've developed to you -- with the joint goal of seeing your business succeed, flourish and grow.
Whilst I have a wealth of experience in the nuts and bolts of accounting, regulatory compliance and budgeting, there is much more to running a successful business. This is where my hands-on experience in so many businesses comes to the fore.
Strategising how to attack the market, get your pricing right, and out-sell your competitors is a big part of my skill-set. More than that, I can succinctly assist you in articulating what makes your business so amazing, to ensure that your business isn't like that proverbial tree that falls in the woods (and nobody hears about it).
I have a background in professional writing, technical marketing copy-writing, sports journalism, social media and even blogging, meaning that I can help you get your message heard.
In short, I'm equipped to get your front-office and your back-office firing, allowing you to do the things that brought you into business in the first place!
Contact me to talk about how we can work together.