You have a skill; a set of skills. The dream to take those skills to the world were what crystallised your business concept - offering the market the products and services that you are so good at producing. 

If only starting your business purely revolved around that core competency of yours. The reality of business means that you need to cover a whole range of tasks both behind-the-scenes, as well as packaging your business in a pretty bow for the outside world to see.

A successful business undertaking involves a plethora of roles as varied as promoting your business, articulating exactly what differentiates you, setting up the correct business structure, creating a compelling website, planning and recording your financials and ultimately ensuring that you make a profit from what makes your product so valuable. 

Taking your business to the next level means having a trusted adviser who can support you through all of these areas and who you ultimately can rely on to guide you in major strategic decisions which shape the direction of your business.  

Business Coaching,
Mentoring
&
Strategic Planning

• Business Mentoring and Coaching for Business Owners looking to achieve Growth, Structure and/or Accountability. Suitable for Small-to-Medium Business Owners who are either deep into their business journey, or in startup mode (scroll to the bottom of this page for our flagship program, The Tipping Point Mentoring Program)

• Financial Business Plan

• Documentation of Policies & Procedures and Improvement Recommendations

• SWOT Analysis

• Vision, Mission Statement, Goals

• Product Analysis

• Marketing Plan

• Risk Analysis

• Compliance Review

• Funding Review / Bank Proposals

• Assessment of personal financial plan

• Supplier planning

• Legal Structure advice

Marketing your business to the world

• Develop your Marketing Strategy

• Websites: develop your professional, functional and impactful business website and/or eCommerce solution

• Secure your domain name

• Design your Branding: logo, tone of voice and colour palette

• Intersecting your marketing activity with your financial projections

• Ghostwriting for service-based professionals looking to demonstrate their authority to their target audience. Whether you’re a real estate professional, accountant, financial adviser, mortgage broker, accountant or other type of professional, education of your target clients is the secret to building trust and establishing your authority in a competitive market.

• Social media management and creation:

  • strategically developing your social media plan across platforms including Linkedin, Instagram, YouTube, Facebook and TikTok.

  • creating social media content including information carousels, infographics, videos, informative posts

  • managing your social media accounts to ensure strategy is implemented (the part that often gets missed!) and engagement is maximised

• Professionally-produced copywriting for:

  • websites

  • brochures

  • marketing emails

  • professional correspondence and letters

  • proposals (funding and the like)

  • tenders

  • social media content

  • blog articles

  • press releases

• Pricing strategy

• Product documentation

• Writing your sales pitch

• Complex sales: winning over your customer / client

Ongoing Financial Services

• Financial projections to secure bank loans or investors

• Advice on financial record keeping

• Cash flow planning

• Ongoing recording of financials, budget, projections and variance analysis

• Regulatory / Financial obligations

• Legal: interfacing with lawyers and basic review of contracts

• Accounting: interfacing with your accountants, tax experts and bookkeepers